Louis vuitton what is a journey

Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat, Weibo, Tmall, Douyin, and beyond. Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. VERDICT Louis Vuitton, which built its house legacy on travel, seems to have found alternative ways to communicate these values in light of global travel restrictions.

Compared to campaigns leveraging marketing tactics such as idol collaborations, this approach maintains brand equity and consolidates its image among its loyal customers amid a unique situation. Each scene of the film references female characters presented at the Festival over the past 14 years. The campaign hashtag FirstFrame has garnered over 80 million views within a week — a substantial number for a non-commercial campaign.

In addition to positive netizen reactions, media outlet posts allowed the collaboration to gain a wider audience. As compared to other product-driven social content, the campaign posts received up to total comments.

According to the Weibo brand topic list, Chanel ranked second-highest, with million reads and a discussion volume of , as of June 3. The second campaign video that features Guo has received , views on Weibo thus far. However, the balance between maintaining a niche brand image and expanding market share is always a challenge for designer brands. Fashion , Marketing. Sign up for our daily newsletter to unpack the business of luxury in China.

Gain insights, analysis, and breaking news from our on-the-ground reporters. Necessary cookies are absolutely essential for the website to function properly. By then, Louis Vuitton had already reached international fame, paving the way for the opening of the first shop outside France, in London, in Having amassed a substantial legacy of expertise and precious savoir-faire for future generations, Louis Vuitton passed away in , in a spirit of perpetual innovation, constantly at the service of travel.

There will be a video game with embedded NFTs; store windows that showcase the iconic trunk as a vessel reimagined by exceptional contributors; a large-scale triptych of Louis painted by Alex Katz; a fictionalised novel by French writer Caroline Bongrand about the life and intentions of Louis, published by Gallimard and available in French and English from October, as well as Looking for Louis, an unprecedented documentary that retraces the story of the young pioneer.

Available on streaming platforms, the documentary will shed light on Louis Vuitton, from his humble beginnings to his enduring legacy. Louis transcends the typical tribute. Meanwhile, Louis, the celebratory windows that will be unveiled across the entire store network — reflect how talents across different backgrounds and disciplines have individually interpreted Louis, a man whose name is synonymous with unparalleled quality and savoir-faire.

Both these initial activations, the novel and documentary will be followed by the others through the end of Through the disruptive and dynamic initiatives of Louis , we can appreciate how Louis is a figure of his time — and of ours.

By KC Yap , Aug 11 am. Share this article. Louis Vuitton was born in in Anchay, a hamlet in the Jura area surrounded by mountains and forests. His family had been carpenters, joiners and millers for five generations, while farming their land.

KC Yap.